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EvalFest: Sampling Considerations for Public Engagement Evaluation Webinar

Contributors: Karen Peterman; Todd Boyette; Katherine Nielsen

In this hour long webinar from October 20, 2016, John Besley, Associate Professor and Ellis N. Brandt Chair in Public Relations at the MSU College of Communication Arts and Sciences, joins us to present Sampling Considerations for Public Engagement Evaluation.

A poor sampling strategy makes it impossible to use participant data to report meaningful means or percentages. We will discuss core rules associated with probability based sampling that you should consider when deciding sampling strategy, including sample size and respondent selection.

EvalFest: Sampling Considerations for Public Engagement Evaluation Webinar
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